Social Media Archives for Government – How to Comply? by Affiliate Marketing Buzz
Social Media Archives for Government – How to Comply? https://www.affiliatemarketingbuzz.com/social-media-archives-for-government-how-to-comply/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-archives-for-government-how-to-comply Archiving social media for the government is an important part of planning compliance. Social media channels provide a platform for communication with the public and constituents. Like any other form of public communication, they are subject to the First Amendment and open records laws. By default, content posted on social media pages of government agencies is public. Open records laws, however, require that data be archived in a more comprehensive manner than social media platforms can. The agencies must archive their social media content for citizens and journalists to access. Continue reading to learn how to maintain compliance with a... Archiving social media for the government is an important part of planning compliance. Social media channels provide a platform for communication with the public and constituents. Like any other form of public communication, they are subject to the First Amendment and open records laws. By default, content posted on social media pages of government agencies is public. Open records laws, however, require that data be archived in a more comprehensive manner than social media platforms can. The agencies must archive their social media content for citizens and journalists to access. Continue reading to learn how to maintain compliance with a smart archive workflow. #1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. Book a Demo Social media archiving for government agencies is a component of open records laws. Social media is a public forum, and must be archived as such. A proper archive of your social media content and communication also allows you to respond to public records and freedom of information requests. You also need archived social comments if you are faced with a First Amendment challenge. Social media archiving regulations vary by country, and even by state. The common component is that social media is generally considered a public record. Government organizations and agencies need to maintain an archive of social media content. That includes all comments and conversations. This information needs to be accessible to citizens and journalists who request it. The requirements for archiving are quite specific and can include: Collecting social media metadataMaintaining a record of content in its original formatKeeping social media records for s specific period of timeArchiving comments even if they are deleted or hiddenMaintaining a contextual record of all comments threadsMaintaining data in a specific geographic location Each jurisdiction also has its own privacy regulations. These impact what government agencies can post on social media. For example, the Government of British Columbia has Guidelines for Government Use of Social Media. These specify that the following topics are off-limits: Anything currently going through the court systemConfidential information like policy advice and draft legislationInformation about identifiable third parties without statutory authorization Citizen engagement can encourage people to share personal information on social media. This is especially true when people share photos. This is a particularly important area to consider when thinking about data collection and archiving. How to archive records on social media and stay compliant Social media compliance is an ongoing challenge for all government agencies. Especially for those involved in active citizen engagement. You need a comprehensive strategy for social media archiving. This ensures you have all the records you need to: comply with legislationrespond to FOI requests,address First Amendment challenges, andimprove transparency in government. Set up archiving policies and procedures Like any good compliance strategy, your archiving system must be built on a solid foundation. Your archiving policies and procedures are the supports upon which all of your recordkeeping is built. As you build your policies, do a thorough review of the legislation applicable in your jurisdiction to make sure you comply with every detail. For example, Australia’s privacy and public data policies require social content to be archived in Australian data centers. That means A... via YouTube https://youtu.be/pm4NH5SuNy0
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Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art. In this article, we’ll break down how to write effective AI art prompts from start to finish. We’ll also offer up examples and templates that you can use to jumpstart your own AI art projects. Looking to add generative AI to your social media flow? Check out OwlyWriter AI, Hootsuite’s very-own AI caption generator. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. How do AI art generators work?Before we get into the nitty-gritty of AI art prompt tips, it’s important to understand how AI art generators work. First off, generative AI applications are robots, not humans. That might seem obvious, but it’s important to remember that these generators don’t understand the world like you do. AI art generators don’t know what an owl looks like in the wild. They don’t know what a sunset looks like in a physical sense. They can only understand details about features, patterns, and relationships within the datasets they’ve been trained on. Prompting for a “beautiful face” is not very helpful. It is more effective to prompt for specific features such as symmetry, big lips, and green eyes. Even if the bot doesn’t understand beauty, it can recognize the features you describe as beautiful and generate something relatively accurate. To get the best results from your AI art generator prompt, you’ll need to give clear and detailed instructions. An effective AI art prompt should include specific descriptions, shapes, colors, textures, patterns, and artistic styles. This allows the neural networks used by the generator to create the best possible visuals. How to write an AI art promptNow that you know how AI art generators work, it’s time to start crafting your prompts. Here are a few tips and tricks you can use when writing good AI art prompts. 1. Describe the content of your imageWhen writing an AI art prompt, you’ll want to be as descriptive as possible about the content of your image. Is it a drawing, sketch, or 3D rendering? Should it look like a photograph, or is something more illustrated? Try starting your prompt like this: A photograph of…A 3D rendering of…A sketch of…An illustration of… 2. Describe the subjectAll AI art prompts should include a description of the subject you want to create. This could be anything from a person, animal, or object to an abstract concept or emotion. Get as specific with your descriptions as possible so the AI generator knows what to look for in its datasets. For example: An illustration of an owl…A photograph of a president…A 3D rendering of a chair… Here’s a Midjourney AI art prompt for: “An illustration of an owl.” 3. Add relevant detailsNext, add detail to your prompt by including relevant information about the elements of your image. This could include anything from colors, color palettes, shapes, sizes, and textures. If you want to generate an image of a bear, don’t just say “bear.” Explain what kind of bear it is (brown and black, grizzly or polar), its surroundings (a forest or mountain range), and any other interesting details. For example: An illustration of a red owl with bright blue eyes…A photograph of a president wearing a navy suit…A 3D rendering of a chair that’s round and yellow… Here’s an AI art prompt example from Midjourney for: “An illustration of a red owl with bright blue eyes.” 4. Describe the form and styleYou’ll also want to provide details about the form and style of your AI art. This is especially important if you’re looking for a specific visual effect. For example, you might include keywords such as “abstract,” “minimalist,” or “surreal” to convey a certain artistic feel. Try this: An illustration of a red owl with bright blue eyes in the style of abstract expressionism…A photograph of a president wearing a navy suit with a minimalist look…A 3D rendering of a chair that’s round and yellow in the style of cubism… You can also use a specific artist’s name here to mimic their style. For instance, say, “Like Salvador Dali.” Or, mention an artist’s specific artwork, like “Like Andy Warhol’s Shot Marilyns painting.” Here is the Midjourney result for “An illustration of a red owl with bright blue eyes in the style of abstract expressionism.” 5. Define the compositionFinally, you can use keywords to define the composition of your image. This includes things like resolution, lighting style, aspect ratio, and camera view. For example: An illustration of a red owl with bright blue eyes in the style of abstract expressionism with volumetric lighting.A photograph of a president wearing a navy suit with a minimalist look taken from an aerial viewpoint.A 3D rendering of a chair that’s round and yellow in the style of cubism with a resolution of 4096 x 2160. Here is the Midjourney result for: “An illustration of a red owl with bright blue eyes in the style of abstract expressionism with volumetric lighting.” With these examples, you can see how each image changes as the prompt evolves. dditional AI art prompt tips to consider Here are a few additional tips to keep in mind when generating AI art from prompts. Use keywords that the AI generator can understand. Don’t use overly complicated or uncommon words, as the AI’s neural networks won’t be able to recognize them.Keep your prompts short and sweet. While having at least 3 to 7 words in an AI art prompt is recommended, don’t overwhelm the system by being overly descriptive.Adjectives are your best friend! Use multiple adjectives to describe your art’s subject, style, and composition.Avoid conflicting terms that have opposite meanings. For example, using both “realistic” and “abstract” to describe the style of your AI art will likely confuse the generator.Use other AI copywriting tools, like ChatGPT, as AI art prompt generators. Why not let the robots do the work?Research the specific tool you’re using to find out what keywords it can recognize. Tools like Midjourney, DALL-E, and Bing Image Creator all work a little differently. We’ll go into their characteristics later on in this article. 50 AI art prompt examples to tryNeed AI art prompt ideas? Here are some of the best prompts for AI art generator tools you can use today. A 3D rendering of a tree with bright yellow leaves and an abstract style.An illustration of a mountain in the style of Impressionism with a wide aspect ratio.A photograph of a steampunk alien taken from a low-angle viewpoint.A sketch of a raccoon in bright colors and minimalist composition.A 3D rendering of a spaceship in the style of cubism with high resolution.An old woman washing her clothes in the winter in the style of Renaissance art with a narrow aspect ratio.A 3D rendering of a star with pastel colors and a whimsical look.A picture of a butterfly riding a motorcycle in vaporware style with a wide-angle view.A photograph of three friends playing music on the street in the style of Pop Art with a medium aspect ratio.A group of pug dogs at a rave in a Renaissance style.A sketch of a mysterious castle in the style of Gothic art with an aerial viewpoint.A 3D rendering of an office desk with a futuristic look and bokeh.Cubist painting of a backlit train station with bright colors and realistic textures.An illustration of a woman laying on a bed in a dynamic pose dreaming in black-and-white.Impressionist oil painting of a beach at sunset with a narrow aspect ratio.A photograph of a city skyline in the style of Edward Hopper taken from an aerial viewpoint.A 3D rendering of a cat sitting on a windowsill in minimalist style with high resolution.Graffiti-style painting of a city street with an urban look and textured surfaces.A sketch of a pirate ship in black-and-white with realistic textures and low resolution.A chalk drawing of a family picnic being attacked by ants in Central Park with a surrealist style.A watercolor painting of a coffee shop with surreal elements in vibrant colors.An oil painting of a rainbow over a rural abandoned town with classic style.A 3D rendering of a spaceship taking off into space with a cyberpunk look and wide aspect ratio.A futuristic space station is shown in jewel tones, ultra photoreal, and cinematic lighting.A creative composition of a frog wearing a crown sitting on a log in a Japanese anime style.Outside of a 1960s diner in monochromatic colors and vintage feel.A retro-style robot playing a futuristic video game in neon tones with medium resolution.An image of a dark and mysterious castle with bats flying around it in an American Gothic style.An animated GIF of a robot dancing to 80s music with a cartoon look.An illustration of a family photo taken on the beach in the style of Ansel Adams.An abstract painting of a sunflower in the middle of a desert with bright colors and low resolution.A beachfront bar at a holiday resort at nighttime with purple and pink tones in a pop art style.A 3D rendering of a garden blooming with flowers under the moonlight in a low-angle view.A fantasy painting of a castle sitting on top of a craggy peak with a cinematic tone.A candid photograph of a woman standing at the edge of a cliff overlooking the ocean in an art nouveau style.A 3D rendering of a cityscape at night with neon lights and an abstract style.An illustration of a spaceship flying through the stars in the style of Van Gogh with a full depth of field.A sketch of two cats sitting on a sofa watching TV while eating spaghetti.Two monsters playing chess in the style of cubism with bright colors and low resolution.A picture of a person walking alone through a forest in the style of Romanticism taken from an aerial viewpoint.A low-detail oil painting of a thunderstorm over a cityscape with dark tones and a backlit resolution.A 3D rendering of a futuristic train station in the style of Art Nouveau with volumetric lighting.An illustration of a river winding through a meadow in the style of Impressionism with a thick black outline.A photograph of a person sitting on a bench facing the sunset in black and white.A minimalist painting of a city skyline in bright colors and high resolution.A sketch of two robots talking to each other with a surreal look and narrow aspect ratio.A Dadaist collage of a post-apocalyptic world in neon tones and 4K resolution.A rococo painting of a garden with abstract elements and high resolution.A photograph of an old man walking in the rain making eye contact with the viewer in a mid-shot view.A watercolor painting of a flock of birds flying over a river at sunset with realistic textures.
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. Start free 30-day trial> I art tool comparisons Finding the right AI art generator for your project can be tricky. To help your process, let’s compare Midjourney, DALL-E, and Bing Image Creator. This will help you decide which is best suited to your needs. MidjourneyMidjourney is an AI tool that creates pictures from words. Users can change the image size, shape, view, and more. Midjourney is known for its photo-realism images, as well as hyperrealistic images. Midjourney also operates in a Discord chatroom. You can see how others create AI art prompts and get inspired by their work. Keep in mind your first 25 images on Midjourney are free. But after that, basic plans start at $10 per month. Some tips for using Midjourney: Words at the start of the prompt hold more weight than words at the end.Midjourney particularly likes artist references, so feel free to include them in your prompt.Some of the most effective Midjourney keywords include: Fashion photography, Pulitzer Prize-winning photography, Bokeh, Volumetric Lighting, Golden Hour, Soft natural lighting, and Film gain. Find more here. Here’s a Midjourney example for: “A Dadaist collage of a post-apocalyptic world in neon tones and volumetric lighting.” DALL-EDALL-E is a great AI art generator trained on the concept of “imagination.” It creates surreal dreamscapes and can interpret creative concepts as well as abstract ideas. The images DALL-E produces often have a unique, otherworldly feel to them. Unlike Midjourney, DALL-E focuses more on creative prompts and less on photorealistic images. It also follows word prompts closely and has an intuitive interface, giving new users a relatively low learning curve. DALL-E gives you 50 free credits upfront and then 15 more each month you use the service. But, those that use the tool beyond their free prompt limit will need to pay $15 for every additional 115 prompts. Some tips for using DALL-E: DALL-E works best with specified art styles. Try styles like digital art, steampunk art, cyberpunk art, or vapourware art.As a faithful prompt follower, DALL-E enjoys descriptive prompts. Add adjectives like dark, light, epic, sad, or happy to improve your results.DALL-E often leaves the background white if you don’t specify a color. To add a backdrop, include keywords like “in Paris” or “in the woods at night” to your prompt. We used the same AI art prompt from our Midjourney test, ”A Dadaist collage of a post-apocalyptic world in neon tones and volumetric lighting,” in DALL-E. Here’s what we got: Different, right? Bing Image CreatorWhereas Midjourney focuses on photorealism, and DALL-E emphasizes creative concepts, the Bing Image Creator specializes in vibrance and detail. Bing Image Creator struggles a bit with facial features, fine detail, and consistency of style. But it’s free to use, so you don’t have to feel bad if you don’t like your results. Some tips for using Bing Image Creator: Bing Image Creator recommends formatting your prompts like this: Adjective + Noun + Verb + Style.Adding creative details like locations, artistic styles, and camera views can help improve your image quality.Get creative and have fun! Here’s the result for “A Dadaist collage of a post-apocalyptic world in neon tones and volumetric lighting” from Bing Image Creator. FAQs about AI art promptsIs there a free AI art generator?There are many free AI art generators, such as Nightcafe, Starry AI, Bing Image Creator, and Craiyon. Tools like Midjourney and DALL-E also offer free credits for accessing their services. What is a good prompt for AI art?The best AI art prompts vary depending on the tool and the desired outcome. In general, it’s best to use a combination of descriptive adjectives and specific nouns when writing your prompt. You can also use other artificial intelligence tools like ChatGPT to generate prompts. How can I create my own AI art?To create your own AI art, use an AI art generator like Midjourney, DALL-E, or Bing Image Creator. Then, use the tool’s interface to craft your prompts and generate images. Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today. Get Started { Better content in half the timeBoost engagement and save time with a hashtag generator, post templates, Canva, and Grammarly Pro in Hootsuite. Free 60-Day Trial>
Did you miss our previous article… The post How to Write AI Art Prompts: Examples + Templates appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-write-ai-art-prompts-examples-templates/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-write-ai-art-prompts-examples-templates Archiving social media for the government is an important part of planning compliance. Social media channels provide a platform for communication with the public and constituents. Like any other form of public communication, they are subject to the First Amendment and open records laws. By default, content posted on social media pages of government agencies is public. Open records laws, however, require that data be archived in a more comprehensive manner than social media platforms can. The agencies must archive their social media content for citizens and journalists to access. Continue reading to learn how to maintain compliance with a smart archive workflow. #1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. Book a Demo> What is social media archiving for government agencies?Social media archiving for government agencies is a component of open records laws. Social media is a public forum, and must be archived as such. A proper archive of your social media content and communication also allows you to respond to public records and freedom of information requests. You also need archived social comments if you are faced with a First Amendment challenge. How is social media archiving regulated in the government sector?Social media archiving regulations vary by country, and even by state. The common component is that social media is generally considered a public record. Government organizations and agencies need to maintain an archive of social media content. That includes all comments and conversations. This information needs to be accessible to citizens and journalists who request it. The requirements for archiving are quite specific and can include: Collecting social media metadataMaintaining a record of content in its original formatKeeping social media records for s specific period of timeArchiving comments even if they are deleted or hiddenMaintaining a contextual record of all comments threadsMaintaining data in a specific geographic location Each jurisdiction also has its own privacy regulations. These impact what government agencies can post on social media. For example, the Government of British Columbia has Guidelines for Government Use of Social Media. These specify that the following topics are off-limits: Anything currently going through the court systemConfidential information like policy advice and draft legislationInformation about identifiable third parties without statutory authorization Citizen engagement can encourage people to share personal information on social media. This is especially true when people share photos. This is a particularly important area to consider when thinking about data collection and archiving. How to archive records on social media and stay compliantSocial media compliance is an ongoing challenge for all government agencies. Especially for those involved in active citizen engagement. You need a comprehensive strategy for social media archiving. This ensures you have all the records you need to: comply with legislationrespond to FOI requests,address First Amendment challenges, andimprove transparency in government. Set up archiving policies and proceduresLike any good compliance strategy, your archiving system must be built on a solid foundation. Your archiving policies and procedures are the supports upon which all of your recordkeeping is built. As you build your policies, do a thorough review of the legislation applicable in your jurisdiction to make sure you comply with every detail. For example, Australia’s privacy and public data policies require social content to be archived in Australian data centers. That means Australian government agencies can only work with archiving solutions that have data storage options within Australia – like Brolly, which is built into Hootsuite. Build your archiving policies and procedures into your overall social media guidelines. That way, all staff who deal with social media have easy access to your most current policies at all times. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Be sure to include a clear process for approving new social media accounts. The more accounts your agency uses, the more you need to archive. Does every department need its own social channels? Perhaps they do, but there should be a strategic purpose for each new account. Before any new account goes live, make sure to add it to your archiving process. Capture and preserve all social media contentLike we said above, social media content is considered part of the public record. That includes ALL social media communication on or with your social channels. You might wonder why you need a special archive of your social media content. After all, it’s publically available on your social accounts. But social media platforms themselves are private-sector companies. They are not subject to open records laws. That means there’s no guarantee the social platforms will preserve your content forever. Plus, if you ever delete or edit content, you need to keep a record of those changes. Open records laws require you to archive every version or every post presented to the public. You also need a record of all comments made on your social accounts. That applies even if you have to delete or hide those comments for reasons like: identifying information,threats of violence,profanity,and so on. You also have to consider that people might delete or edit their own comments. You still need them in your archive. Without an archiving solution, you have no way to retrieve a constituent comment that they delete from your page. In addition to open records laws, you need to protect your organization in case of a First Amendment challenge. That means you need an archive of all deleted or hidden comments Comments posted to official government agency social accounts generally fall under First Amendment protections. Your social media policy should include an acceptable use policy that indicates what types of comments may be deleted and why. Your archive then allows you to prove there was cause for removal. You should even keep a record of all content in which you are tagged or mentioned, since this can count as communication. Monitoring content in which you’re tagged or mentioned is a best practice for all social media users. It’s an important way to understand the conversation about you online. For government agencies, it’s critical. In other words, you need purpose-built social media archiving tools for government. This is the only way to fully archive the conversation with constituents and comply with the law. As a side note, social’s designation as a public record means you cannot block people from following your government agency social accounts. Archiving is one part of compliance with public records laws, but it’s by no means the whole picture. Check out our detailed blog post for everything you need to know about compliance for government agencies using social media.
Grow on social media while avoiding security and compliance risks. Learn how to connect with your constituents, collect feedback, respond to crises, and more. Watch now> Include metadata and contextual informationOpen records legislation in many jurisdictions requires you to preserve social media content with metadata and contextual information. For example, U.S. courts have generally found that screenshots alone are not a sufficient record of a comments thread. Why? Because a screenshot is just an image, and images can be edited. That’s why social media archiving for government must include metadata and contextual information. Let’s look at metadata first. Metadata is not visible on a social media page. But it lives in the background of all online content. Metadata captures information about every post and comment, including: Who posted itExactly when they posted it (timestamp)What device they used That means you can see, for example, if one person uses multiple accounts to post multiple comments from the same device. More importantly, all of this metadata together allows your agency to prove that the records in your archive are authentic. It shows they are complete and have not been modified. Without metadata, a social media archive file is unlikely to be accepted in court. Contextual information captures the context in which a comment is made. Context is important because it helps capture the full intent of what was posted. Content can also provide insight into why a comment had to be deleted or hidden. For example, a standalone comment might appear to have no reason for deletion. But what about in the content of a comments thread? If constituents are responding to one another, that comment might be seen to provide identifiable information about a third party that violates privacy regulations, or to indicate a threat to another commenter. An archive with complete metadata and contextual information allows you to reconstruct an entire social media conversation. You’ll have details and content that would otherwise be lost. Make archived content accessible and searchableThe whole point of archiving open records information is that you can access it and provide it to citizens or journalists that submit a freedom of information request. For that to work, your archive needs to be secure but easily accessible by the appropriate members of your team. It also needs to be searchable so that you can find all relevant content when it’s requested. Social media archiving tools for government should include advanced search capabilities. You should be able to find content from a specific date range, using specific keywords or user data. The ability to tag content and add notes within the archive also comes in handy when you need to retrieve social content. Again, it’s important that you can access hidden or deleted content and comments. This is especially true in case of a First Amendment challenge. The full context is important to validate any decisions about removing public commentary from your page. Failure to comply with a freedom of information request or legal challenge can have serious legal and financial consequences. A complete and easy-to-use archive helps protect your agency from lawsuits and other punitive action. The bonus? A detailed, searchable archive helps you understand comment and question trends. These may reveal that you need to create more resources around a specific program or policy.
Take this free 45-minute course and become an expert in government social media. Learn how to save time, connect with constituents, and build a compliant social strategy. Sign up for free> udit your process on a regular basis Social media changes fast. Social media legislation doesn’t move quite as quickly, but you can’t assume it will stay the same forever. And the tools available to archive social media content and improve compliance continue to evolve. That means you need to review your archiving process regularly. You can choose what “regularly” means to your organization, but plan for a thorough social media audit at least quarterly. For government agencies, that social media audit should include an audit of your archiving process and procedures. Make sure any new social media accounts have been added to your archiving system. Review the archiving policies and procedures with staff both old and new. Assign someone on your team to monitor any changes in legislation. Be sure to voice these at the regular reviews if they have not yet been addressed. Social media archiving with HootsuiteWhen choosing your social media archiving tools for government compliance, it’s important to work with a trusted and secure vendor. To ensure the security of government and citizen data, the U.S. government requires all cloud services used by federal agencies to pass the Federal Risk and Authorization Management Program, aka FedRAMP. Hootsuite is FedRAMP authorized. This identifies Hootsuite as a viable automated government social media archiving solution. Hootsuite also meets the requirements of FCA, IIROC, SEC, PCI, AMF, and MiFID II. This is why more than 2,000 government and public sector agencies use Hootsuite to manage their social media. Hootsuite integrates with compliance solutions like ProofPoint and Brolly to keep your government social media presence secure. Brolly specifically creates a secure archive with social content, including context, metadata, links, images, and videos. New posts and comments are automatically archived in real time, including edits, deletions, and hidden comments. That real-time capability is important because people can change their minds quickly when engaging in a heated debate. You need a record of comments that appear on your page for only a few moments. Within the archive, you can use tagging, notes, and advanced search to find the information you need to comply with FOI record requests or legal discovery. You can also export your archive to your eRDMS, either manually or on an automated schedule. Hootsuite helps you to engage and inform constituents and archive social media. You can manage all your social media accounts from a single dashboard. Schedule and publish content, monitor conversations and measure public sentiment about programs and policies. Watch it in action. Get started Hootsuite, the leading social media tool in government. Engage citizens, reduce risks, and manage crises online. Book a demo> Social Media Archives for Government: How To Stay Compliant.
Did you miss our previous article… The post Social Media Archives for Government – How to Comply? appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-archives-for-government-how-to-comply/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-archives-for-government-how-to-comply
How to Create Engagement in a World of Content Fatigue by Affiliate Marketing Buzz
How to Create Engagement in a World of Content Fatigue https://www.affiliatemarketingbuzz.com/how-to-create-engagement-in-a-world-of-content-fatigue/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-engagement-in-a-world-of-content-fatigue Your team is publishing more content across all marketing channels than ever before, but are you seeing diminishing results from this digital confetti? You may be suffering from content fatigue. Social media is more difficult than ever before to get attention, engage users, and attribute revenue. It’s not impossible, but it is difficult to achieve these tasks. This article will cover the reasons why content fatigue is on the rise and how to combat it. It also includes a seven-step method for creating a ROI-driven campaign. Listen to the webinar hosted Darryl Praill, CMO of Agorapulse. This article summarizes the... Your team is publishing more content across all marketing channels than ever before, but are you seeing diminishing results from this digital confetti? You may be suffering from content fatigue. Social media is more difficult than ever before to get attention, engage users, and attribute revenue. It’s not impossible, but it is difficult to achieve these tasks. This article will cover the reasons why content fatigue is on the rise and how to combat it. It also includes a seven-step method for creating a ROI-driven campaign. Listen to the webinar hosted Darryl Praill, CMO of Agorapulse. This article summarizes the insights from The Battle for Attention – Engagement in a Content Fatigued World. It includes takeaways by panelists Robert Rose, and Ardath Aldee. What is content fatigue and why should marketers care? When your audience feels overwhelmed by the amount of content they see on their favorite channels, it is called “content fatigue”. They become tired and overwhelmed and end up ignoring or blocking out most of the content on social media, emails, videos, blogs, etc. Content fatigue can be seen by marketers as a decrease in engagement or negative feedback. It can cause missed KPIs and metrics that have a significant impact on business. Content fatigue can be attributed to the audience’s shorter attention spans, and their growing interest in short form formats. The Content Marketing Institute (CMI) B2B Content Marketing report found that more than 50% of B2B marketing professionals said it was harder to grab the audience’s interest. It’s also a problem for marketing. CMI found that 67% marketing teams were asked to do more work with the same resources. The teams are creating more content but it isn’t hitting the mark. Robert says that creating content is now “everyone’s job, and nobody’s strategic plan.” Yet, content must still drive revenue and meet key goals. Darryl believes that this disconnect is causing marketers to be hesitant and fearful. They’ve been forced to become video production companies or media production houses. On the other hand they don’t have the capacity or desire to be in front of the camera. Outsourcing content can result in disorganized results, which can lead to feelings of content fatigue or even cynicism. Ardath believes that marketing teams are under immense pressure to produce content across all channels. They never spend the time getting to know their customers. Ardath believes that “the problem” is relevancy, as audiences ignore content they don’t care about. Four ways to address content fatigue It’s not necessary to live with content fatigue. We’ll look at four solutions to this problem so that your team can maximize their efforts and deliver greater value. 1. Prioritize buyer personas Buyer personas are likely to be used by your marketing team when creating content for the target audience. Darryl says that many of these documents lack substance and are paper thin. Many of these documents are out-of-date. When was the latest time you updated audience research? You could be losing out on many opportunities to connect with customers if it has been longer than a week. If you haven’t updated your research, you are likely broadcasting a message that people don’t want to hear. You may be mistaken in thinking that content fatigue is actually irrelevance. The audience isn’t static. The audience is always changing. Consider them living organisms that change based on many factors, including the economy, current trends, marketing campaigns, and other factors. Ardath suggests that you do buyer research constantly. She stresses that... via YouTube https://youtu.be/S-Ze2QQQKmM
Video Newsletters Are the Future of Emailing by Affiliate Marketing Buzz
Video Newsletters Are the Future of Emailing https://www.affiliatemarketingbuzz.com/video-newsletters-are-the-future-of-emailing/?utm_source=rss&utm_medium=rss&utm_campaign=video-newsletters-are-the-future-of-emailing Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention... Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention but also offer many benefits that email newsletters cannot match. What is a video news letter? Video newsletters are exactly what they claim to be: Newsletters with personality. video. They are simply newsletters with video content. Video newsletters are more engaging than a text-based email because they use video to engage subscribers. A video newsletter allows you to communicate information or a message, provide industry insights, show off your products and services, or do much more. This makes it easier for your viewers to understand your message. Video newsletters combine the dynamic nature of video and the informative nature found in newsletters to create a form of communication which is engaging, dynamic, and interactive. Businesses can use them to communicate valuable information, such as news and updates, with their audiences in a visually pleasing format. re videos in newsletters effective? Video newsletters are a great way to engage your audience and keep their attention. Recent studies show that video content can captivate audiences for up to 2,8 times longer than plain texts, highlighting the influence of this medium. A staggering 91% express their preference for video content over other formats, underscoring its immense power. There are many benefits to video newsletters that email newsletters cannot offer. Here are a few of the benefits that video newsletters offer: a. Higher engagement Videos have been shown to be more engaging that plain text. Videos allow you to communicate more complex ideas in less time. This makes it easier for your audience. b. Click-through rates increase A link containing a video is more likely to be clicked than a text-only link. Video newsletters will increase your click-through rate, resulting in more traffic and sales. Better brand awareness and recognition Videos are easier to remember than text. Videos help to build brand awareness and increase awareness of your products or service. d. Higher conversion rates Video newsletters are a great way to increase conversion rates. You can motivate viewers to act by including persuasive messages and calls to action. Video newsletters and traditional newsletters Video newsletters have some significant advantages over the traditional newsletters. We will explore below some of the key advantages that video newsletters have over their text-based equivalents. Enhances the multi-sensory experiences Video newsletters, unlike text, combine sound, visuals, and motion for a more immersive experience. Video newsletters are a great option to tell a unique and dynamic story because text lacks the emotional appeal of a video. b. The content is easier to understand and quicker for the viewers Which is simpler? Which is easier? Right? It can be tedious and time-consuming to read paragraphs of text. Videos, on the other hand, are a simple and direct way to communicate complex information. Video newsletters help to retain the viewer’s interest and create stronger emotional connections. In-depth Analytics Video newsletters are a great alternative to trad... via YouTube https://youtu.be/Rf3-t-vQtsc Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention but also offer many benefits that email newsletters cannot match. What is a video news letter?
Video newsletters are exactly what they claim to be: Newsletters with personality. video. They are simply newsletters with video content. Video newsletters are more engaging than a text-based email because they use video to engage subscribers. A video newsletter allows you to communicate information or a message, provide industry insights, show off your products and services, or do much more. This makes it easier for your viewers to understand your message. Video newsletters combine the dynamic nature of video and the informative nature found in newsletters to create a form of communication which is engaging, dynamic, and interactive. Businesses can use them to communicate valuable information, such as news and updates, with their audiences in a visually pleasing format. re videos in newsletters effective? Video newsletters are a great way to engage your audience and keep their attention. Recent studies show that video content can captivate audiences for up to 2,8 times longer than plain texts, highlighting the influence of this medium. A staggering 91% express their preference for video content over other formats, underscoring its immense power. There are many benefits to video newsletters that email newsletters cannot offer. Here are a few of the benefits that video newsletters offer: a. Higher engagement
Videos have been shown to be more engaging that plain text. Videos allow you to communicate more complex ideas in less time. This makes it easier for your audience. b. Click-through rates increase
A link containing a video is more likely to be clicked than a text-only link. Video newsletters will increase your click-through rate, resulting in more traffic and sales. Better brand awareness and recognition
Videos are easier to remember than text. Videos help to build brand awareness and increase awareness of your products or service. d. Higher conversion rates
Video newsletters are a great way to increase conversion rates. You can motivate viewers to act by including persuasive messages and calls to action. Video newsletters and traditional newsletters
Video newsletters have some significant advantages over the traditional newsletters. We will explore below some of the key advantages that video newsletters have over their text-based equivalents. Enhances the multi-sensory experiences
Video newsletters, unlike text, combine sound, visuals, and motion for a more immersive experience. Video newsletters are a great option to tell a unique and dynamic story because text lacks the emotional appeal of a video. b. The content is easier to understand and quicker for the viewers
Which is simpler? Which is easier? Right? It can be tedious and time-consuming to read paragraphs of text. Videos, on the other hand, are a simple and direct way to communicate complex information. Video newsletters help to retain the viewer’s interest and create stronger emotional connections. In-depth Analytics
Video newsletters are a great alternative to traditional newsletters, which only provide limited information like click-through and open rates. Businesses can use video newsletters to access metrics like watch rates, demographics and viewer behavior on each time stamp. These detailed metrics can provide valuable insight into the viewer’s engagement, and help improve communication efforts. d. Accessibility
Accessibility is now a crucial component of digital marketing. Video newsletters are a great way to check this box. They can be viewed easily on different devices and provide a consistent viewing experience for viewers and clients. Video newsletters are easy to access on any platform, as most people use their mobile devices to access their emails and content. The inclusion of subtitles for non-English speaking people to choose their preferred language expands your reach and creates an inclusive communication environment. e. Interactive Elements
Video newsletters with interactive features such as embedded forms, clickable buttons and surveys will increase viewer engagement. How to create video newsletters in 2023
A few steps are needed to create a video-based newsletter. Let’s take a look. Step 1: Plan your video newsletter content
a. Define your goals
You should have a specific message in mind that you wish to communicate through your video newsletter. b. Outline the basic structure of your video
Storyboard your video newsletter. Include the sections and topics that you would like to include. This blog will teach you how to storyboard and the importance of it. Step 2: Record your video and improve it
Recording the video
Download the Chrome extension of Hippo Video to start in just 2 minutes. Polish video to perfection
Our AI Video Editor will help you polish your video in no time. Our AI will convert the video into a transcript so that you can delete unwanted words, just as you would a document. Add interludes or transitions to give your video personality. Step 3: Personalize your video newsletter
Add brand-approved elements
You can customize the player to reflect your corporate colors, logo and other branding elements. f. Personalize for audience
Use Hippo Video to personalize your content and address your audience by their name. Add interactive elements
Add interactive elements such as buttons to your website, in order to engage viewers and encourage them into action. Step 4: Share and Distribute Your Video Newsletter
Embed the video
Copy the unique URL provided by Hippo Video into the email templates. i. Share the video newsletter
Share the video newsletters with your list of email subscribers and watch your audience engage. j. Add GIF
Add a GIF to your video to give viewers a quick glimpse at the content. This will encourage them to click. Mention the duration of the video
The video newsletter can be used to convey the length of time that it takes to watch your video. Step 5: Measurement and Optimization
Analyze performance metrics
Hippo Video provides performance metrics, such as views, click-through rate, and viewer behaviour. Identify patterns, trends and other characteristics
Understanding what resonates with the audience will help you optimize your future video newsletters. n. Make data-driven decisions
Improve engagement, conversions and overall impact. Video newsletter example
Adrenaline Travel is a company dedicated to organizing tours and travel for adventure seekers. They use video newsletters brilliantly. The innovative use of video in the newsletters is a tactic that captures audience attention. In their newsletters, you can see how they use short clips to encourage readers to travel and explore the world. Although written text is compelling, watching videos can bring the destinations to life. This will inspire people to take up travel. View their latest newsletter by clicking here. FAQs on video newsletters for 2023
1. What is the optimal length of the video in the video newsletters?
It is best to keep your video short and sweet, as the attention span of your audience is at a low point. It is important to keep the video short and sweet. The video script should be easy to understand by your target audience to ensure they absorb your entire message. It is important to share the duration of your video in its thumbnail. This will provide a more valuable experience for your audience. This is a great way to let your audience know the duration of the video before they spend their precious time watching it. 2. What are the types of video newsletters available?
Video newsletters are a great alternative to traditional newsletters. They offer many options. A video newsletter can include everything from company updates like organizational changes, progress reports, to how-to videos and newsletters based on company culture. 3. My video newsletter will it be a spam?
No. This concern can be avoided by using an image and a link instead of embedding the videos. The embedded video can be flagged as spam using traditional email methods, which results in lost engagement opportunities. Video emails with clickable images redirecting to a page that features the video ensure that your newsletters will not get lost in spam. Tips to create a video newsletter
We want to give you a few tips on how to create a video that will resonate with your audience. 1. Offer value to your audience
Create authentic, informative content that addresses their needs. You should let your viewers know what they can expect from your videos and that it will help them to meet their needs. 2. Remember the subject matter
A successful video message relies on a single topic. Video newsletters are often cluttered with so many messages, they leave the viewers feeling confused and overwhelmed. Your audience will be able to easily understand your message if you have a singular focus. It also helps establish your credibility as an expert source. 3. The text does play a part
Text can be a valuable addition to your newsletter. Although video is the preferred medium, it’s not the only one. Text should be used to complement the video, and it should help viewers retain valuable information. Together, text and video can help you create a message that is cohesive for your audience. 4. Add compelling CTAs
Your call to action (CTA) is one of the most important elements of your video. A CTA that is effective should be simple to understand, actionable and strategically placed in the video. A well-designed CTA will motivate your audience to act in the direction of your desired outcome. 5. Videonewsletters can be enhanced with attractive elements
Color psychology and storytelling can have an impact on your audience. Understanding your audience is essential to producing meaningful and impactful videos. The conclusion of the article is:
Video newsletters are a visually attractive, dynamic and engaging way for businesses communicate with their audiences. Video newsletters are a powerful way to grab and hold the attention of your audience. They have higher engagement rates, better communication and measurable results. Video newsletters are set to become more popular as technology improves and personalization is more common. They will transform communication strategies, and provide businesses with innovative ways of connecting with their audience. Embrace the power of video and take your communication to a new level. Have you tried Hippo Video? Take a look at Hippo Video if you haven’t yet. With our newly-introduced pricing plans, you can also try it all out for free without any commitments. The post Video Newsletters Are the Future of Emailing appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/video-newsletters-are-the-future-of-emailing/?utm_source=rss&utm_medium=rss&utm_campaign=video-newsletters-are-the-future-of-emailing Your team is publishing more content across all marketing channels than ever before, but are you seeing diminishing results from this digital confetti? You may be suffering from content fatigue. Social media is more difficult than ever before to get attention, engage users, and attribute revenue. It’s not impossible, but it is difficult to achieve these tasks. This article will cover the reasons why content fatigue is on the rise and how to combat it. It also includes a seven-step method for creating a ROI-driven campaign. Listen to the webinar hosted Darryl Praill, CMO of Agorapulse. This article summarizes the insights from The Battle for Attention – Engagement in a Content Fatigued World. It includes takeaways by panelists Robert Rose, and Ardath Aldee. What is content fatigue and why should marketers care?
When your audience feels overwhelmed by the amount of content they see on their favorite channels, it is called “content fatigue”. They become tired and overwhelmed and end up ignoring or blocking out most of the content on social media, emails, videos, blogs, etc. Content fatigue can be seen by marketers as a decrease in engagement or negative feedback. It can cause missed KPIs and metrics that have a significant impact on business. Content fatigue can be attributed to the audience’s shorter attention spans, and their growing interest in short form formats. The Content Marketing Institute (CMI) B2B Content Marketing report found that more than 50% of B2B marketing professionals said it was harder to grab the audience’s interest. It’s also a problem for marketing. CMI found that 67% marketing teams were asked to do more work with the same resources. The teams are creating more content but it isn’t hitting the mark. Robert says that creating content is now “everyone’s job, and nobody’s strategic plan.” Yet, content must still drive revenue and meet key goals. Darryl believes that this disconnect is causing marketers to be hesitant and fearful. They’ve been forced to become video production companies or media production houses. On the other hand they don’t have the capacity or desire to be in front of the camera. Outsourcing content can result in disorganized results, which can lead to feelings of content fatigue or even cynicism. Ardath believes that marketing teams are under immense pressure to produce content across all channels. They never spend the time getting to know their customers. Ardath believes that “the problem” is relevancy, as audiences ignore content they don’t care about. Four ways to address content fatigue
It’s not necessary to live with content fatigue. We’ll look at four solutions to this problem so that your team can maximize their efforts and deliver greater value. 1. Prioritize buyer personas
Buyer personas are likely to be used by your marketing team when creating content for the target audience. Darryl says that many of these documents lack substance and are paper thin. Many of these documents are out-of-date. When was the latest time you updated audience research? You could be losing out on many opportunities to connect with customers if it has been longer than a week. If you haven’t updated your research, you are likely broadcasting a message that people don’t want to hear. You may be mistaken in thinking that content fatigue is actually irrelevance. The audience isn’t static. The audience is always changing. Consider them living organisms that change based on many factors, including the economy, current trends, marketing campaigns, and other factors. Ardath suggests that you do buyer research constantly. She stresses that marketing teams must be up to date with research in order to understand what their target market wants, and how they can deliver materials that will resonate. Ardath says that a lot of the work we do should be focused on helping more than selling. How often should you update your buyer personas, then? Ardath suggests updating them at least every quarter or monthly. It’s not as difficult as you may think to revise personas. Robert views these updates as iterations because they only require minor changes, rather than starting from scratch. What is the most efficient way to conduct this research? While customer interviews are ideal, they may not be feasible for busy teams. Ardath recommends that you listen to sales calls in order to get a sense of the issues buyers are currently facing. 2. Content fatigue can be overcome by creating content narratives
The biggest problem with forcing marketers to publish and produce more content is that they don’t have the capacity or tools to tell a coherent story. Marketers find it difficult to tell a larger story when they are given direction by siloed stakeholders. Ardath says that producing more content is not always a positive thing. This is especially true when it’s “random acts” of content. The content that your team creates will not have a significant impact on business if it isn’t cohesive or doesn’t focus too much attention on current topics. Robert warns CMOs to not focus too much on content quantity. He says that many executives “conflate digital assets with content” when these are two completely different categories. The end result is that we produce more and more digital content without thinking of the story behind it. Don’t stop here. Distribution is another important consideration. Ardath says that without distribution you will have to wait until your target audience finds key content on your site, which may not happen at scale. Put your audience’s needs first when planning content, assets and distribution. You should know how to best reach your audience and what content they like. According to the CMI report, social media was the most popular channel for content promotion and distribution. Video content was the highest-performing type of content. Be careful when you go all-in. Ardath warns that if you place all your eggs into one basket, you are doing yourself a disservice. So while it might make sense to distribute content via short videos on social media, the majority of campaigns will benefit by using multiple media types and more than one platform. Sign up for the Agorapulse DEMO and see how to schedule, publish, & analyze content. 3. Build operational processes
It’s difficult to get everyone on the same page when your teams are separated into silos. This can result in a lot wasted time and effort. Robert explains that teams like demand generation, ABM, and others don’t usually have a strategy for content. Many have a view about how and when content should be produced. A point of view, however, is not a strategy. Ardath confirms this is a problem that often affects executives. C-suite executives often place pressure on marketing teams and they have to deal with a constant flow of requests. Robert says that the result is that there are no operational systems. The process is made up by marketers as they go. There are no standards. Robert suggests that businesses create standard operating procedures that reflect the importance that they attach to the content that they produce. These SOPs must be simple to replicate. Ardath warns, however, against making these processes too complex. She says that a lot of operationalization involves too many approvals and steps. Businesses move too slowly as a result and miss opportunities to deliver relevant information. 4. Create an attribution model
Achieving a system that produces and distributes content that resonates well with your target audience is a significant achievement. How can you tell if your system is working? Measurement and attribution are the final pieces to the puzzle of content fatigue. These are the hardest pieces for many CMOs to put together. Darryl explains that many marketing executives are so busy staffing teams and creating content that they don’t even think about measurement or attribution. Marketing attribution can be tricky and is becoming even more difficult. Tracking customers can be difficult with marketing channels, as audience behavior is not always linear. Dark social is difficult to measure, as it relies on private shares. You want private shares to add credibility and social evidence to your content. This can influence buyers. How can you use dark social to your advantage? Ardath suggests focusing on a compelling story. You want prospects to be intrigued enough by your story to explore your website and social media channels. Use the available tools to measure your success. According to an Agorapulse report, despite social media being the most popular distribution channel for content, only 1.8% include tracking links. Link tracking allows you to quantify the results of your social media postings. Link tracking not only counts clicks but also attributes conversions and helps you measure the value of social media posts. Agorapulse allows you to track links regardless of whether or not you have an existing UTM strategy. We’ll show you how to add UTMs in social media comments, messages, and posts. Link tracking provides valuable insights for stakeholders because it aligns with the value. This approach helps you to move beyond vanity metrics that have no real impact on your business. How to build a ROI-driven content campaign: Seven-Step process
It’s important to choose an approach that is right for your company. Darryl’s seven-step framework will help you map the basic steps of the process, so that your team can create campaigns that deliver measurable results. 1. Identify your goals
Begin by deciding what you want to achieve, and when. Consider the who, what and when of your campaign. The SMART goals framework can help you to clarify these objectives. Here’s a good example: Why: We must sign up 100 new customers before the end Q4. We need to sign 100 new customers by the end of Q4. 2. Keywords and research on target audiences
Refer to your most recent research on the audience, which should have been completed in the last month. What types of questions does your audience ask? What are the biggest challenges they face? What can you do to help them instead of selling them? Consider keywords or topics that you could use to build your campaign. Even if search engine optimization isn’t a top priority, keyword research can be helpful in building campaigns. SEO tools help you identify topics and angles as well as search intent, which will help you to create engaging content. We can tell from the keyword analysis that the intent of the search is commercial. The keyword variations and the questions can be used to frame the topic, and to answer the questions that the audience may have. 3. Choose the best content for your audience
The next step is to think about what content you will create for your campaign. How can you tell the story best? You might want to consider: Blog postsWhitepapersWebinarsPodcastsBranded videosGuides or checklists Remember that the story may need to be told in a variety of ways. Repurposing content in different formats can help you improve accessibility, and make the story more appealing to a larger portion of your audience. 4. Select the right channels to run your campaign
You won’t have to spend much time thinking about the channels of your campaign if you regularly update your audience research and act on these insights. You should consider the channels that you are already using, and those that have been most successful. Consider frequency and format when planning channels. Here are some examples: YouTube: Repurpose one webinar into nine shorts and post it to the company channel. Agorapulse is a great tool for social media distribution. Our social media solution allows you to upload assets into the asset library, write posts using the post composer and receive approval before publishing.
5. Track campaign links
Always add UTM codes to content, unless you plan to post it to a channel that does not support links (i.e. Instagram). These code snippets track the source and behavior of your content, which is essential for measuring and attribution. You can track links once you have connected your Google Analytics account with Agorapulse. Click the Untracked button after adding a link in a post to track it.
Choose an existing campaign or create one in just a few moments. Enter the name of your campaign, and then configure the settings for the medium and source. Choose whether you want to show the full link or shorten it for a cleaner look.
6. Report, analyse, and revise
Agorapulse allows you to track the ROI and social media engagement directly after a campaign has been launched. Your campaign goals will guide your team’s monitoring of metrics. If you are running a campaign to generate leads, the audience size might not be important, but clicks, comments and DMs will indicate whether your content resonates with your audience.
You can measure social media engagement by looking at hashtags and mentions.
Agorapulse ROI Report is the best way to measure your clicks’ value. The report shows total visitors, sales, and revenue across all social media.
You can also see the value of tracked posts and discussions (yes, Agorapulse’s inbox allows you to add link tracking) so that you know what campaign elements are driving the most value. What worked? What worked? You can use the results to improve your next campaign or optimize the current one. 7. Share the results with all stakeholders
Share your insights with important stakeholders. Create a customized social media report in Agorapulse for stakeholders or remove vanity metrics.
Agorapulse Dashboard also allows you to export ROI reports. Don’t forget to include your takeaways, so that stakeholders receive the full story. The Content Fatigue Experience: What We Have Learned
Your audience may be suffering from content fatigue if you’ve noticed a decrease in engagement and conversions across key marketing channels. You can combat social media fatigue by prioritizing buyers, focusing only on metrics that are important, and creating repeatable procedures. The post How to Create Engagement in a World of Content Fatigue appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-create-engagement-in-a-world-of-content-fatigue/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-engagement-in-a-world-of-content-fatigue The ultimate goal of sales is to convert viewers into customers. We all understand the importance of a powerful call to action in driving the next steps, whether that’s signing up for a demo or an account, downloading an ebook, etc. Are we using CTAs correctly in our videos? Do we really maximize their potential to engage and motivate our audience to take action? This blog will cover the art of effectively using CTAs in sales videos. We’ll discuss different types of CTAs and essential tips to create impactful CTAs. Real-life examples of CTAs that inspire action are also included. We will also explore interactive features, including landing pages, survey links and more, to take your CTAs up a notch. What is a video CTA?
Video call-to action (CTA) can be an effective tool to encourage viewers to perform a certain action when watching a video. By using this technique you can guide your viewers towards the desired result, such as increasing your audience’s engagement, driving conversions or achieving the video content goals. CTAs can be presented in the form of clickable buttons, overlays or verbal prompts to encourage viewers. Examples and types of powerful video CTAs
1. Direct CTA
This CTA is clear and concise, leaving no room for confusion. The CTA clearly instructs the viewer on what action to take, and emphasizes the benefits. You can use phrases like “Click on the link below and get 20% off,” “Book today a demo,” or “Sign Up for an Account.” 2. CTAs that are emotional
This type of CTA is designed to make an emotional connection with viewers. It appeals to their aspirations, desires, and pain points. This encourages them to act. For instance, “Are you losing valuable sales deals? Try our videos to boost your success! 3. The “Inspirational CTA”
This CTA inspires viewers to reach for greatness. It appeals directly to their dreams and motivates them to make the first move towards their goals. Start your journey towards better sales quotas now, for example. “Take control with video.” 4. You Can’t resist the “You Can’t Resist” CTA
This CTA uses the power of limited-time or exclusive offers to create an urgency. This CTA encourages viewers to take action quickly, before they miss out on an opportunity. Claim your free trial, for example. Limited spots available!” 5. The “Guilt Trip CTA”
This CTA appeals to the viewers’ emotions by highlighting the negative consequences that could result from not taking action. This CTA encourages viewers to take action to avoid regrets or losses. Don’t miss this opportunity to change your life. “Take the first step to a better sale.” How to Write Strong CTAs
Five tips for writing calls to action that increase click-through rates. Use strong, persuasive language to compel your viewers to take action. Use colors and fonts to make it stand out. Enhancing CTAs by Adding Interactive Features
We’ve focused on “regular static CTAs” such as downloading an ebook or booking a demonstration, which only allow viewers to perform one action. Why not make your CTAs more interactive and engaging, since viewers prefer interactive videos to linear ones? You can take your videos beyond the traditional CTAs by adding interactive features. What is a CTA that interacts?
You can embed interactive elements, like landing pages and survey links, directly into your videos. Integrating interactive elements seamlessly gives viewers an engaging way to learn more about your brand, gain valuable insights and guide them effortlessly towards the desired actions. Unlock the full potential of interactive CTAs for your sales videos. Take a look at the interactive CTAs below: 1. In-video meeting link
This meeting link allows viewers to select a time and date that is convenient for the prospect as well as the sender. It is convenient because it saves time in determining the best time to meet. On a good video platform, you can easily track the number of times your videos are viewed by clicking on meeting links. 2. Custom CRM Form
You can insert a Customized form in your video to collect lead details such as name, email, etc. You can do this by adding your customized HTML code to the provided space. 3. Lead generation form
This feature allows you to identify qualified leads. It also locks the sales pages so that users cannot view them. The typical form contains information such as first name, lastname, email address and the viewer’s phone number. This information can be collected to gather valuable data that can be used for planning webinars, sending out newsletters and much more. 4. Add a poll to your video
Consider implementing a question or quiz poll in your videos to increase engagement. This poll allows your viewers to share their thoughts and opinions about your brand and content. By offering three to four answer choices, you allow viewers to select the one that most closely aligns with their views. Enabling the “skip option” ensures that everyone participates in the poll. A poll integrated into your video reduces the need to communicate back and forth. You can create a poll that includes the issues you’ve identified to determine what your customers are struggling with. Then, send it to them. This allows you to easily access the information that you need, and also improves your relationship with your prospects.
In addition, using questions to ask your viewers can help you collect valuable data that can be used for content strategy and business planning. Understanding the opinions, preferences and pain points of your viewers will help you tailor content and increase customer satisfaction. This can increase traffic, conversion rates and revenue. Act now to implement polls and quizzes within your videos. 5. Create a playlist
A curated playlist is a great way to increase viewer engagement and expand the reach of your material. A well-crafted playlist will guide your audience through a series related videos, at their own pace, rather than bombarding them with one information-heavy video. This thoughtful strategy will increase interest in your video content and encourage viewers to explore more valuable content.
6. Reply with Video
CTAs that ask viewers to “Reply With Video” are calls to action which encourage recipients to create and send their own video as a response. This encourages video engagement and two-way communication, which allows for more personalized conversations. The “Reply with Video CTA” encourages recipients not to respond with a text-based email or message, but instead record and share their video response. This CTA type can be used for a variety of contexts such as customer service, sales outreach, team collaboration or social media interactions. Video communication adds a more personal touch, and helps to foster deeper connections. Add interactive CTAs to your website for maximum benefits
Addition of interactive CTAs has many benefits. We’ll look at them all in detail. 1. Engaged in a variety of ways
Interactive CTAs engage viewers and encourage them to interact with the content. Lead generation forms let viewers input their data directly in the video. This is a quick and easy way to collect leads. In contrast, polls allow viewers to voice their opinions and preferences, creating a sense that they are involved. 2. Data Collection
CTAs that are interactive facilitate the collection of data and provide audience insights. Lead generation forms collect valuable contact information that allows businesses to build a customer database and follow-up with prospects. The polls are used to gather feedback, opinions and insights about the viewer’s preferences, market trends and customer sentiment. 3. Personalization
Interactive CTAs allow for personalized experiences. Lead generation forms can collect details that are relevant to viewers, allowing tailored follow-up communications. The polls can be customized to offer personalized content or recommendations based on the viewer’s responses. 4. Call to Action Variety
Interactive CTAs offer a wider range of options than regular CTAs. Lead generation forms may include several options that viewers can choose from, such as signing up for a newsletter, requesting an exclusive demo or gaining access to exclusive content. Viewers can vote on different options or choices, gaining insight into their preferences and guiding them in their decision making process. 5. Enhance User Experience
They enhance the user experience through active engagement and customization. They enhance the overall viewing experience by making it more dynamic, interactive, and tailored to each viewer’s interests. 6. Data-driven decision making
Data collected from interactive CTAs is analyzed to help inform future marketing campaigns. Understanding viewer preferences, behaviors, and responses allows businesses to make data-driven choices that optimize video content, improve targetting, and increase overall campaign effectiveness. The conclusion of the article is:
CTAs drive viewer engagement and conversions in your sales videos. You can encourage your audience to take action by using interactive features and CTAs of different types. Keep your CTAs short, concise and visually appealing in order to maximize their impact. Discover the power of interactive CTAs to engage your audience and increase conversions. CTAs are a powerful tool for sales success when used with the right creativity and approach. Start integrating CTAs into your sales videos to see your conversions skyrocket. Did you miss our previous article… The post Use CTAs to your advantage in your video sales. appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/use-ctas-to-your-advantage-in-your-video-sales/?utm_source=rss&utm_medium=rss&utm_campaign=use-ctas-to-your-advantage-in-your-video-sales Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? You’ve come to the right place. Posting on Instagram from your desktop can save you time and offer more flexibility in what you can upload (such as edited videos and images). And you can do it without having to upload them onto your phone first. Below we’ve outlined two different ways to post on Instagram from your computer. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial> How to post on Instagram from your computerBelow, you’ll find ways to post on Instagram from your PC or Mac. We’ll also show you how to post via Hootsuite which works on either operating system. Method 1: How to post on Instagram from your computer using HootsuiteYou can schedule feed posts, Stories, carousel posts, and Instagram ads with Hootsuite. The instructions below will walk you through the process of posting to your Instagram feed. We cover Instagram Stories and carousels a little further down in this article. To post on Instagram from a PC or Mac using Hootsuite, follow these steps: Log into your Hootsuite dashboard. If you don’t have an account yet, create one here for free.From your dashboard, click on the green New Post button at the top.The New Post window will appear. Under Post to, select the Instagram account where you want to post your content. If you haven’t added an account yet, you can do that by clicking +Add a social network in the box and following the directions.Drop the image or video you want to post to Instagram in the Media section. Enhance your image and/or video with the photo editor.Once you’re done, add your caption in the Text section as well as any hashtags you want to use. You also have the option to add a location at the bottom.When you’ve crafted your post, review it for any errors. Once you’re sure everything is good to post, click the Post Now button at the bottom. Alternatively, you can also Schedule for later if you want it to post at a different time. For a quick summary of how to post on Instagram from Hootsuite, watch this video: Voila! Posting photos and videos to Instagram from PC or Mac is that easy. Method 2: How to post on Instagram from a PC or MacAs of October 2021, all Instagram users can create and publish feed posts from the browser version of the app. To post on Instagram from your desktop computer (PC or Mac), follow these simple steps: Go to the Instagram website (instagram.com and sign in to your account.Click the plus symbol in the top right corner of the screen (it’s the same button you would use to create a post in the mobile app). A Create new post window will pop up.Drag photo or video files into the popup window, or click Select from computer to browse and pick files from your PC or Mac. If you want to create a carousel post, you can select up to 10 files.Click the frame icon in the bottom left corner of the popup to change the ratio of your image or video. You can also use the zoom feature (looking glass icon in the bottom left) and drag your file to edit your frame. When you’re done, click Next in the top right corner.Edit your image. You can select one of 12 preset effects in the Filters tab or go to the Adjustments tab and manually adjust specs such as brightness, contrast and fade. Click NextWrite your caption. Click on the smiley face icon to browse and pick emojis. You can also type in a location in the Add location bar, restrict commenting in Advanced settings and add alt text to your files in the Accessibility section.Click Share And that’s it! At the moment, only feed posts can be created and published directly from Instagram on desktop. Keep reading to find out how to post Instagram Stories from a PC or Mac computer. How to post an Instagram Story from desktopYou can post and schedule Instagram Stories from your computer using a third-party social media management tool like Hootsuite. Just follow these simple steps: Head to your Hootsuite dashboard and select Create → Post from the left-hand side menu. In the Composer window, select the account you want to post your Story to.In the Content section, switch to the Story editor. Click on the upload icon to add your image or video. Videos must be between 1 second and 60 minutes long, and images must be less than 30MB. Both have a recommended aspect ratio of 9:16. You can only add one file per Story. Note: If you want to include text or stickers in your Story, make sure they’re part of your image or video file. Text included in the caption field of Composer will not be included in your Story. You can easily edit your images using Canva without leaving your Hootsuite dashboard. To get started, click on the Canva icon in the bottom right of the Composer window. Then, select Instagram Story Once you’re done editing your image or video, simply click the Add to post button in the top right corner of the screen, and your file will be attached to your post draft. Preview your Story and click Post now. If you want your Story to go live at a different time, click Schedule for later to select a time for it to go public. Then, click the yellow Schedule button — and you’re done! You can now view, edit, or delete your scheduled Story in your Hootsuite calendar. Start your free 30-day trial #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial> How to post an Instagram carousel post from desktopWith Hootsuite, you can also create and easily publish carousel posts (with up to 10 images or videos) directly to Instagram. Here’s how. 1. Go to Planner and tap New post to launch Compose. 2. Select the Instagram account you want to publish to. 3. Include your caption in the Text box. 4. Go to Media and tap Select files to upload. Select all the images you want to include in your carousel. All selected images should appear under Media. 5. Use the yellow Schedule button to select a date and time to publish your post. 6. Tap Schedule. The post will show up in your Planner at the time you have scheduled it for. That’s it! Your post will go live on the date and time you selected. How to edit an Instagram post from desktopUnfortunately, you won’t be able to edit an image or video used in an Instagram post once it’s live — but you can use Canva to edit any image directly in your Hootsuite dashboard before you post it. To use Canva in Hootsuite: Log in to your Hootsuite account and head to ComposerClick on the purple Canva icon in the bottom right corner of the content editor.Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)Design your image in the Canva editor.When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer. Post to Instagram from your PC or Mac using Hootsuite. Save time, grow your audience, and measure your performance alongside all your other social channels. Try it free today. Get Started { Easily publish and schedule Instagram posts from your computer with Hootsuite. Save time and get results. Try it for Free> The post How to Post Instagram From a PC or Mac (2 methods) appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-post-instagram-from-a-pc-or-mac-2-methods/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-post-instagram-from-a-pc-or-mac-2-methods Do you still rely on referrals from friends and family to bring in new patients? Doctor, wake up and smell that antiseptic. Social media marketing is the new Yellow Pages for doctors. We get it. You come from a world of strict rules and regulations. Social media advertising can feel like an extra burden or not be for you. Social media is not a new area in healthcare. By emulating the strategies of others, you can create your own. This blog will guide you, my friend. We will cover the reasons why doctors use social media marketing. We’ll also show you how to create and implement a plan. Finally, we’ll give you some social media ideas and tips that are free to use. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster. Book a demo> 8 reasons why social media marketing is important for doctorsSocial media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice. Social media marketing for doctors presents tons of opportunities. Just be sure to stay compliant with industry and legal regulations. Here are 8 reasons why social media marketing makes sense for doctors. Reach new audiencesSocial media platforms allow doctors to increase their brand awareness and reach a wider audience. Why is this important? You get to shape and direct the public sentiment about your business and brand. Ask yourself: What kind of story do you want to tell people? Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Do you want people to feel a particular way before coming to you? You can use social media to establish yourself as a thought leader, build your reputation, and tell your audience what you stand for. @tiktokbabydoc Remember-you have a voice, you have rights, you can ask questions, you can have a support person, you can be involved in your care! #obgyn #mfm #birth #childbirth #laboranddelivery #pregnant #pregnanttiktok #pregnancytiktok #pregnancy #dontforget #empowerment ♬ original sound – lalilala Educate your followersSocial media is a great education platform. It allows doctors to share health-related information and education on various medical conditions. This can help improve patient outcomes and promote a healthy lifestyle. Social media marketing for medical practices can help spread the word about anything under the sun. @tisharowemd Reply to @mmtaylor23 Great question! #doctorsoftiktok #blackgirlmagic #tisharowemd ♬ original sound – Tisha Rowe Is there a health tip you find yourself repeating often? Maybe there are some health-related myths you would love to see debunked. Or perhaps you notice a common misconception that hinders people’s health. Just remember: It’s a good idea to keep these tips fairly general instead of offering specific medical advice over social media. Some questions are better answered in an appointment instead of over DMs. Boost traffic and search visibilitySharing high-quality content on social media is a great way to drive traffic to your website. Plus, creating and maintaining an active social media presence will improve your search engine rankings and increase your online visibility. Increasing your search visibility can, in turn, net your practice more potential patients. But it also has the added benefit of putting you in front of other medical-industry adjacent opportunities, like speaking roles at conferences. Make better use of your budgetSocial media marketing can be much more cost-effective than traditional marketing methods. Doctors can use social media to reach a wider audience without breaking the bank. Digital marketing allows for better targeting and audience segmentation. In plain English, that means it’s easier to make sure your marketing campaigns reach the right people. This targeting means you can spend money more efficiently and see a higher return on your investment. Plus, social media and email marketing have significantly lower costs than traditional advertising methods such as TV or print advertising. For example, the average cost per click (CPC) for Facebook ads is between $0.18 to $1.85. In comparison, the average cost for a 30-second TV ad during prime time is around $100,000. Create networking opportunitiesSocial media allows you to network with other healthcare professionals and build relationships with colleagues in your field. You never know who you’ll link up with on LinkedIn; it could be a long-time hero, someone with a new opportunity for you, or a potential new business partner. But if you want to show up on their feeds, you have to create content consistently. @annaguanchemd When a male dermatology resident shows up at our all female office #funny #dermatologist #humor #davidattenborough #nature @skinmdryan ♬ original sound – Ashley Noble Build brand consistencySocial media allows doctors to shape their online presence and maintain a consistent brand across all platforms. This can help build trust and credibility with your patients and increase brand recognition. Be sure to put some thought into who your brand is and the parameters you need to operate in to achieve a recognizable brand. Improve patient loyaltyDoctors can improve patient loyalty and encourage repeat visits by engaging with patients through social media. Social media gives you another point of contact with your community. With the right content, you can give your existing patients a peek behind the curtain, so to speak. Social media for doctor’s offices can let them know what goes on behind the scenes, who your staff is, and any fun anecdotes from your practice. Increase your competitive advantageSocial media can give doctors like yourself a competitive advantage in your local market. Social media marketing can help you differentiate yourself from your competitors and attract new patients. Being the most-sought-out doctor in your area may come with other opportunities, too. How to build a social media marketing strategy for doctorsCreating a social media marketing plan for your medical practice or simply for yourself as a doctor doesn’t have to be difficult. You can think of it like a treatment plan: By following a few simple steps, you can gain a healthy social strategy. Once you’ve perfected the basics, you can refine your marketing plan to meet bigger, more audacious goals. Step 1: Set your goalsA successful social media marketing plan for doctors starts with SMART goals. That stands for specific, measurable, attainable, relevant, and time-bound. Ask yourself, what do I want to get out of social media? Write those goals down, checking them against the SMART format. Goals give you something to work toward, and you can measure your progress against them later. If you’re coming up short, try some of these smart social media goals. Step 2. Define your ideal audienceAudience or buyer personas are fictional representations of your desired audience. They help you get clear on your ideal target audience. Understanding who your audience is allows you to create content with them in mind. When building out your personas, think through details like: Age,Location,Language,Interests,Challenges,Stage of life, andPreferred social networks. Once your accounts are established, you can use data and analytics to see who follows and engages with your posts. If your actual audience does not align with your ideal target audience, you have two options. You can either shift your social media strategy or change who you think you should target. Step 3. Research your competitionOther doctors are already using social media to their advantage. They’re out there, using social platforms successfully, and you can learn from them. Social media listening and competitive analysis are two popular ways to research what your competitors are up to and figure out how it works for them. These tools can help you uncover untapped markets and opportunities, too. For example, perhaps many doctors in your field are on Facebook and Instagram, but the healthcare specialty you have has yet to get to TikTok. Or there could be an opportunity for better communication with patients via an app like WhatsApp. Step 4. Conduct a social media auditThis step only applies if you already have active social media accounts. If not, skip to step 5. Take stock of your current social marketing efforts and ask yourself: What’s working and what’s not?Who is engaging with you?What are your most valuable partnerships? What are your ideal partnerships?Which platform is your ideal audience on?How do you stack up against other doctors in your field online? The answers to these questions should give you an idea of where you can improve. Follow Hootsuite’s social media audit guide and template for an easy walk-through audit. Step 5. Set up your accountsIf your accounts are already set up, use this time to make sure they’re set up properly. In Step 2, you figured out where your ideal audience is likely to spend the most time. Use that info to decide where you want to show up and choose the platforms you think will benefit most from your efforts. These can be platforms other doctors in your field or with your particular brand aren’t occupying. They may also be the places where you’re most excited to produce content. Once you’ve decided where you want to be active, fill out your accounts according to the following best practices: Fill out all profile fields, including contact informationInclude keywords in your profile bios that people would use to search for your practice or skillsUse consistent branding (logos, images, etc.) across networks Step 6. Create your contentYou’ll want to start with some inspiration. Skip down to the great social media marketing ideas for doctors below, or do your research by perusing accounts you enjoy. Hootsuite users can also browse through the Content Ideas library to get ideas. Pro tip: You can use these as templates for creating your content. Next, come up with some content ideas. Start by brainstorming a few marketing pillars like education, medical histories, myth-busting or behind-the scenes of your practice. Note down ideas for each. Remember the 80-20 Rule when determining your content mix: Your posts should be 80% informative, educational, or entertaining, and 20% should promote your brand directly. It’s time to start putting together some posts. With Composer, you can create and schedule your posts. Composer offers templates for Business and Enterprise Plan members to create new posts. Take advantage of Hootsuite’s other tools in the app, including: OwlyWriter AI is a tool that will help you create content and captions. It also shows you the best time to publish your content. Step 7. Step 7.
You’re almost done building your social media plan! Next, create a content calendar for social media to ensure you stay on target and on schedule. It is a summary of your strategy for the next few weeks or months. Your content calendar should address your content’s what, how, and where. Hootsuite allows you to plan out your entire social media schedule. Hootsuite can also schedule posts to be published automatically, saving you a lot of time. See what our experts have to say if you are unsure of how much you should be posting. Step 8. Step 8.
After you have published content, you will want to know how well your plan has performed. Watch your performance metrics. Use the native data analytics of the social platform or Hootsuite for custom analytics reports. You can tell from your data whether or not the content you created is helping you reach the SMART objectives you set up in Step 1. If not, then you will need to make adjustments. Three great social media marketing strategies for doctors
Are you ready for some inspiration? Three ideas that doctors have used to kill it on social media (but not literally)! Social media is a great way to get your message out.
Do not be afraid to jump on social media trends. This is especially true if you are on TikTok. Dr. Phabinly Gabriel, for instance, used a popular audio to share his story, while using the hashtag #blackdoctors to advocate for the awareness of Black people in the medical field. @doctorphabs Being Black in Medicine is a constant feeling of being underestimated. You can excel in medicine if you come from a minority background. I am eternally grateful to the black doctors, the giants in medicine who have helped us achieve more than anyone else. We are Black History. #md #medschool #doctorsoftiktok #medicine #blackdoctor #blackdoctors #surgeon #ilooklikeasurgeon #blackinmedicine #melanintok #medtok #blackneurosurgeon #neurosurgery #neurosurgeon #neurosurgeons #medicine #healthcare #medschool #medicalschool #motivation #premedmotivation #inspiration #blackboyjoy #blackboymagic IVOXYGEN YOUNG KIDS Tiktok Version ex – Floyd045_ Dr. Gabriel’s feed is filled with fun TikTok trending topics, inspirational messages and tons of content from his day-to-day life that engages his audience. Content that adds value to your audience
Doctor Muneeb is a dermatologist known as Doctorly on Instagram. He shares some of the most fascinating videos about pimples and skin care on social media. See this post on Instagram Dr. Muneeb (@doctorly), shared a post. To emulate Doctorly, you should keep in mind one important thing: Provide value to your audience. If you want to really knock them off their feet, combine your posts that are based on value with a shocking visual (like those swollen lip videos or pimple removal videos we’ve mentioned but will not show for obvious reason). See this post on Instagram A post shared by Dr. Chris Tomassian. Share your stories
People love stories. Your audience will be drawn to a narrative that has a human face, emotion and is driven by plot, character or theme. Kevin Pho’s The Podcast By KevinMD provides physicians, advanced practitioners and nurses, as well as medical students and patients, with a platform for sharing their experiences and stories. He can reach an enormous audience online, expose aspects of the health care industry, and send a message to a wide range of people. Share stories about your experience, or those of your colleagues (with their permission). You should try to highlight humanity in your posts. Give some context to a diagnosis. For example, if you are discussing how it might affect someone’s daily life, explain the background. You’ll be able to achieve success if you can get your audience put themselves, their grandmother or child at the heart of your story. Hootsuite is used by doctors, healthcare providers and insurers around the world to improve customer service, unify social messages and ensure compliance with regulations. Discover why Hootsuite is the leading social media platform for healthcare. Book a Demo Find out more about Hootsuite Healthcare Booking a no-pressure, personalized demo will show you why Hootsuite has become the leading social media platform for the health care sector. Book your demo today> Social Media Marketing For Doctors: How + Why to Do it Right. The post Social Media for Doctors, How to do it right. appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-for-doctors-how-to-do-it-right/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-for-doctors-how-to-do-it-right |
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